2013/2014
Amazon VCS
Services
strategic design, service innovation, virtualisation
Client
Amazon EU
Team
TBC
Creating a global virtual customer service operation
EU, APAC & NA
TBC
TBC
TBC
TBC
Overview
Key feature // 1
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Key feature // 2
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Key feature // 3
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Results
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Conclusion
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